Resource #V106271

Précis

Students are asked to create an advertising campaign, using their experiences at Blackgang Chine as their stimulus material.

Contextual Summary

This is a Art & Design and English writing resource that engages students with their visit to Blackgang Chine Theme Park. The resource task enables them to practise their thinking and organisation as well as their writing and artistic skills. The presentation will develop speaking and listening skills. Students are asked to create an advertising campaign, using their experiences at Blackgang Chine as their stimulus material.

Curriculum Relevance

Art & Design → Graphic Communication → Advertising - Can you design?

Implementation

This is a follow-up resource to be completed in the classroom post- visit. This task can be introduced before the visit to Blackgang Chine Theme Park so that students are aware of the type of advertising seen on-board ferries and around the park; this will help form ideas for their group?s creative responses. The tasks can be integrated into lessons at any stage throughout the academic year as a fun revision tool or for writing practice. It is anticipated that students will have an enriched experience as they will be reflecting on their school visit activities in a creative way, and this will reinforce how language (writing, speaking and listening), can be a valuable persuasive tool in the field of advertising.

Key Skills Practised

• Writing to persuade
• Selecting images for advertising purposes
• Creating new ideas from external stimuli
• Time management
• Collaborative working and team management
• Speaking and listening skills

Learning Opportunities

Pre-Visit

It would help if students had an opportunity to look at advertisements on TV, in magazines, on-line and consider what devices are being used to persuade their audience, who the target audience is and how the devices are adapted to audience.

On Site

Students may take pictures or notes on advertising seen at the park

Post-Visit

Completion of the Art & Design / English resource task linked to this document

Learning Outcomes

Students will demonstrate their thinking, management and writing skills. They will show evidence of planning, creative thinking, collaborative working and time management as well as showing that they can make language choices to persuade.