Resource #V105281

Précis

Students design their own advertisement for the sister parks Robin Hill and Blackgang Chine (or one park if desired). This includes scripting / storyboarding of a TV/Viral advert, in addition to the production of a print advertisement - both for a specific audience.

Contextual Summary

This is a Media Studies resource that engages students with their visit to Robin Hill (and links to the sister park Blackgang Chine). The resource task enables them to practise their planning skills relating to marketing and advertising for a specific audience and sector. Students are asked to research current marketing presence for the park as a pre-visit task, then during and after their visit they devise and present planning for an advertising campaign for one or both parks.

Curriculum Relevance

Media Studies → Media Skills → Pre-production Planning Skills

Implementation

This resource is designed to be used for pre-visit, on-site and post- visit tasks. This overall resource task should be introduced before the visit to Robin Hill Country Park so that students are aware of the type of advertising that exists currently - this will help form ideas for their creative responses. Then they can make notes and take photographs during the visit so post-visit work can be completed in the classroom. The tasks can be integrated into lessons at any stage throughout the academic year as appropriate to your scheme of work. The resource is designed to encourage students to engage with one or two businesses and to plan ideas for marketing them appropriately based on their current branding, theme and audience.

Key Skills Practised

• Investigating marketing
• Selecting images for advertising purposes
• Creating new ideas from external stimuli
• Collaborative working
• Writing to persuade
• Responding to others critically

Learning Opportunities

Pre-Visit

Students research the current marketing for Robin Hill Country Park (and its sister park Blackgang Chine); this should include the website, posters, leaflets etc. Some of these are included in the student resource pack. They plan some initial ideas.

On Site

Students may take pictures or notes at the park/s.

Post-Visit

Students produce their script, storyboard and print media materials, and complete presentation and response.

Learning Outcomes

Students will demonstrate their research and planning skills in terms of marketing. They will show evidence of planning, creative thinking, collaborative working and time management as well as showing that they can make language choices to persuade. Students will respond to the work of others in a critical way giving appropriate feedback.