Resource #V109251

Précis

Students research advertising and marketing in place at The Model Village, Godshill. They then plan and create their own Media campaign for this much-loved Island attraction.

Contextual Summary

This is a Media Studies resource that engages students with their visit to The Model Village Godshill. Students are tasked with researching current marketing presence for The Model Village as a pre-visit task; on-site and post-visit they will then devise and present their own planning for an advertising campaign promoting this wonderful Island attraction. The resource task enables them to practise their planning skills relating to marketing and advertising for a specific audience and sector.

Curriculum Relevance

Media Studies → Media Skills → Pre-production Planning Skills

Implementation

This resource is designed to be used for pre-visit, on-site and post-visit tasks. This overall resource task and intended outcomes should be introduced and shared before the visit to The Model Village Godshill so that students are able to complete the required research and gain a clear understanding of any marketing and advertising that exists currently - this will help students form ideas for their creative responses. Students can then make notes and take photographs during the visit to inspire approaches and also enabling post-visit work to be completed in the classroom. The tasks can be integrated into lessons at any stage throughout the academic year as appropriate to the school or college?s scheme of work. Students will be challenged to plan ideas for marketing The Model Village appropriately based on the business? current branding, theme and audience.

Key Skills Practised

• Investigating marketing
• Selecting images for advertising purposes
• Creating new ideas from external stimuli
• Collaborative working
• Writing to persuade

Learning Opportunities

Pre-Visit

Students research the current marketing for The Model Village Godshill; this should include the website, posters, leaflets etc. Some of these are included in the student resource pack. ? They discuss and plan some initial ideas.

On Site

Students can take pictures or notes at The Model Village; they could talk to members of the team if available/appropriate.

Post-Visit

Students produce their print media materials, script, and storyboard, then complete their presentation and feedback response.

Learning Outcomes

Students will demonstrate their research and planning skills in terms of marketing and media advertising, producing an effective campaign. They will evidence their planning, creative thinking, collaborative working and time management as well as demonstrating that they can make effective and persuasive language choices.