Resource ID 102322

KS3 Art & Design

Graphic Communication
Advertising - Can you design?
"Dino Advertising Challenge!"
Key Stage ED Squirrel
Resource Title
"Dino Advertising Challenge!"
This resource is part of a collection with the following variants:

102321 - Upper KS2 Mixed Ability

102322 - KS3 Mixed Ability [THIS DOCUMENT]

102323 - KS4 Mixed Ability


This is a design/writing task that enables students to reflect on their learning at Dinosaur Isle, and to consider how they would persuade others to visit. On their trip it is anticipated that students will gain an excellent understanding of what the area has to offer in terms of dinosaur-related activities; it is the most important location in Europe for dinosaur fossils.

Contextual Summary

The task asks students to consider what they have seen and what they have learned at Dinosaur Isle, and to write to inform and persuade by designing their own tourist advertisement. They will have the Dinosaur Isle brochure and they will have their knowledge from their talk and tour, as well as the fossil walk, if undertaken. Students could also use the Dinosaur Isle website for further information, and to remind them of how the museum looked, etc. Teachers could ask students prior to the visit to pay attention to the key aspects of the museum – what there is to see and do.

Key Skills Practised
  • Crafting skills in writing and creative design
  • Appreciation of how to represent a destination in an appealing way
  • Writing in a particular form for audience and purpose
  • Writing to inform, describe, persuade
Learning Opportunities


There is an opportunity here to look at the language of advertising, and how it is used in tourism specifically. Students can look at the language and style of tourist adverts and brochures generally, perhaps with a focus on the Isle of Wight, or perhaps UK museum destinations.


Students should be aware of the learning, activities, and fun aspects undertaken during their tour of Dinosaur Isle, as preparation for the completion of the task.


Completion of the English task / resource linked to this document

Learning Outcomes

Students will be able to demonstrate that they can use language for a particular audience and purpose (to inform and persuade), on a focused theme, and with an emphasis on encouraging visitors to the Isle of Wight to learn about dinosaurs and how they lived. Students will demonstrate that they can collate information and produce a new text from it.

Times Viewed

Thumbnail image of page 1 of Education Destination resource 102322
Main Resource

Click to view sample

Full version available to booked clients

Thumbnail image of Education Destination resource 102322 Teacher Note
Teacher Note

Click to download in full

Use any of our resources FREE on your next Isle of Wight trip!

It only takes a minute to request a quote...

Request a Quote Talk to Someone