Students design their own advertisement for the sister parks Robin Hill and Blackgang Chine (or one park if desired). This includes scripting / storyboarding of a TV/Viral advert, in addition to the production of a print advertisement - both for a specific audience.
This is a Media Studies resource that engages students with their visit to Robin Hill (and links to the sister park Blackgang Chine). The resource task enables them to practise their planning skills relating to marketing and advertising for a specific audience and sector. Students are asked to research current marketing presence for the park as a pre-visit task, then during and after their visit they devise and present planning for an advertising campaign for one or both parks.
Students research the current marketing for Robin Hill Country Park (and its sister park Blackgang Chine); this should include the website, posters, leaflets etc. Some of these are included in the student resource pack. They plan some initial ideas.
Students may take pictures or notes at the park/s.
Students produce their script, storyboard and print media materials, and complete presentation and response.
Students will demonstrate their research and planning skills in terms of marketing. They will show evidence of planning, creative thinking, collaborative working and time management as well as showing that they can make language choices to persuade. Students will respond to the work of others in a critical way giving appropriate feedback.