Resource ID 109251

KS4 Media Studies

Media Skills
Pre-production Planning Skills
"Miniature Marketing Challenge!"
Key Stage ED Squirrel
Resource Title
"Miniature Marketing Challenge!"

Students research advertising and marketing in place at The Model Village, Godshill. They then plan and create their own Media campaign for this much-loved Island attraction.

Contextual Summary

This is a Media Studies resource that engages students with their visit to The Model Village Godshill. Students are tasked with researching current marketing presence for The Model Village as a pre-visit task; on-site and post-visit they will then devise and present their own planning for an advertising campaign promoting this wonderful Island attraction. The resource task enables them to practise their planning skills relating to marketing and advertising for a specific audience and sector.

Key Skills Practised
  • Investigating marketing
  • Selecting images for advertising purposes
  • Creating new ideas from external stimuli
  • Collaborative working
  • Writing to persuade
Learning Opportunities


Students research the current marketing for The Model Village Godshill; this should include the website, posters, leaflets etc. Some of these are included in the student resource pack. „ They discuss and plan some initial ideas.


Students can take pictures or notes at The Model Village; they could talk to members of the team if available/appropriate.


Students produce their print media materials, script, and storyboard, then complete their presentation and feedback response.

Learning Outcomes

Students will demonstrate their research and planning skills in terms of marketing and media advertising, producing an effective campaign. They will evidence their planning, creative thinking, collaborative working and time management as well as demonstrating that they can make effective and persuasive language choices.

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